How to use the Ahead of the Market service to improve your betting results

To get the best results from sports betting you need an edge - and that is what Peter Mac will give you. Peter's betting philosophy is simple: Only bet at value prices. Ever.

This means EVERY bet advised is at odds bigger than Peter believes it should be. 10/1 for a 5/1 shot... or 20/1 for a 9/1 shot, for example..

In November 2016 we landed a 8/1 (9.00) winner on Mark Selby to win the UK Championship snooker tournament - a bet that Peter made no bigger than a 5/1 (6.00) chance. As those prices show, members got the VALUE - incorrectly 'inflated' decimal odds of 9.00 about a 6.00 chance.

Here's how the service works on a weekly basis:

Latest Tips:

Tips are sent by email throughout the week, and you'll also find them on Open Bets page. Every tip contains full details of the bet, the best odds available, and Peter's reasons why that bet is great value.

We expect to average in the region of 125 bets per year - around 10 per month.


The Results page is updated every week with our latest bet results. We also proof all our bets to the Racing Post. And we record all bets to 1 point stakes (1 point Each Way for Each Way bets).

Bet Search:

All your Ahead of the Market tips are right here on the site, at your fingertips. Simply go to the Bet Search page to search for bets by Sport, specific Event and Bet Type (All, Open or Settled bets).

Get in touch:

If you have any questions or need any help using the service, our Customer Service team will be happy to help. Get in Touch here